Eugen Sandow, born as Friederich Wilhem Müller (1867 – 1925), an athlete of Prussian origin, is considered the father of modern bodybuilding, as he was the first to hold exhibitions in those that showed his muscles.
Sandow proclaimed a “Greek ideal” in terms of the proportions of different parts of the human body and was one of the first to market exercise equipment, such as weights and pulleys. Named the “Most Attractive Man in the World” in his time, as the “World’s Strongest Man” too, he was one of the first to promote a healthy way of life and as proof of how beneficial it was, he had no problems in showing his naked body.
ca. 1890s-1900s — Rear view of Sandow. BPA2# 1598 — Image by © Bettmann/CORBIS 
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